Priority is not just a brand, it is a lifestyle. We use the finest quality of materials to produce our products. Our apparel has a vintage look with a classic feel. Our products are inspired by all things cultural, from the wetlands and swamps in the South to the coastal waters of the Outer Banks to the outdoorsmen in the the Mid-West to the hills of Appalachia. In true jazz style like New Orleans to the salty air in Myrtle Beach, our products capture the true American lifestyle . From the college campuses to farmer's fields, you will see the latest styles in apparel. What's Your Priority?